Social Media Manager

 About 4ocean:
4ocean is a mission-driven Public Benefit Corporation and Certified B Corp dedicated to ending the ocean plastic crisis. Since 2017, we’ve removed over 40 million pounds of trash from the ocean, rivers, and coastlines while empowering global communities to make sustainable choices. Through innovative products, impactful partnerships, and a commitment to transparency, 4ocean strives to be a leader in the fight against plastic pollution.

We are seeking a dynamic Social Media Manager to help us grow our impact by overseeing the strategy, creation, and management of content across our three brand verticals: Ecommerce (Ecomm), Partnerships, and Foundation. This role combines daily social media management, creative content creation, and strategic campaign execution.

 Key Responsibilities

Social Media Strategy

• Develop and execute comprehensive social media strategies that align with 4ocean’s goals for Ecomm, Partnerships, and Foundation.
• Identify target audiences and tailor content to engage environmentally conscious individuals, business leaders, and donors.
• Stay ahead of trends and platform updates, adapting strategies to maximize reach and engagement.

Content Creation & Management

• Plan, create, and schedule high-quality content (videos, graphics, photos, and written posts) across platforms such as Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Maintain a consistent, authentic brand voice while addressing the unique needs of each vertical.
• Collaborate with internal teams and freelancers to create visually compelling, trend-driven, and impactful content that drives awareness, engagement, and conversions.
• Lead campaigns, including educational initiatives, product launches, partner promotions, and fundraising efforts, ensuring alignment with business goals.

Community Engagement

• Actively engage with followers by responding to comments, messages, and mentions, fostering a strong sense of community.
• Collaborate with affiliates, ambassadors, and partners to amplify campaign reach and engagement.
• Monitor social media sentiment and escalate issues as needed.

Campaign Execution & Analytics

• Plan and execute campaigns to promote product sales, partnerships, and fundraising initiatives, leveraging social listening tools and analytics.
• Track, measure, and analyze performance metrics such as engagement rates, website traffic, conversions, and follower growth.
• Provide regular reports with actionable insights and recommendations for optimization.

Collaboration & Leadership

• Work closely with the Creative Director, Ecomm, Partnership, and Foundation teams to align social media efforts with broader organizational objectives.
• Oversee and guide content creators, freelancers, and junior designers.
• Facilitate cross-departmental collaboration to ensure consistent messaging and branding across all campaigns.

Qualifications

• Experience:
  • 3+ years of professional experience in social media management, content creation, or digital marketing.
  • Proven success in managing and growing social media accounts for consumer brands, nonprofits, or mission-driven organizations.
• Skills:
  • Expertise in content creation tools such as Canva, Adobe Express, CapCut, and video editing platforms.
  • Strong storytelling skills with the ability to craft engaging narratives that resonate with diverse audiences.
  • Solid knowledge of social media analytics tools (e.g., Sprout Social, Google Analytics, platform-native insights).
  • Familiarity with e-commerce platforms, audience segmentation, and UTM tracking for campaign performance.
• Creative Leadership:
  • Ability to provide creative direction to content creators and freelancers.
  • Strong project management skills to manage multiple campaigns and deadlines simultaneously.
• Core Traits:
  • Passion for ocean conservation and sustainability.
  • Highly organized, detail-oriented, and capable of anticipating challenges and opportunities.
  •  Collaborative team player with the ability to work independently and take initiative.