Senior Digital Marketing Manager: Sydney or Brisbane Location Flexible

Lead digital growth for a purpose-driven health brand. Build strategy, drive performance, and shape impact across SEO, paid, CRM & more.

The Role

Are you ready to build a high-performing digital marketing function from the ground up — and do it with purpose?

Sana Health Group is looking for a commercially minded and technically skilled Senior Digital Marketing Manager to lead the development and execution of our digital strategy across paid media, CRM, SEO, analytics, and marketing tech.

This newly created leadership role is perfect for someone who thrives in a fast-paced, scaling environment and knows how to create structure, drive results, and mentor a team. You’ll work across multiple brands and lead data-driven digital campaigns that truly make a difference in people’s lives.

The successful candidate will be required to hold the following qualifications and/or certifications:

• A bachelor’s degree or higher in Marketing, Digital Media, Business, or similar
• 7+ years of digital marketing experience, with 3+ years in a leadership role
• Strong experience across digital channels including paid search, paid social, SEO, CRM, analytics, and A/B testing
• Proven ability to manage digital budgets, teams, and agency relationships
• Excellent communication skills and confidence in stakeholder engagement and education
• A passion for data, performance, and using insights to drive continuous improvement

The Day-to-Day

As Senior Digital Marketing Manager, you will:

• Develop and implement a best-in-class digital marketing strategy and team structure
• Lead performance media across Google, Meta, native and niche platforms
• Own SEO strategy, website performance, and landing page optimisation
• Build and manage CRM workflows, marketing automation, and EDM execution
• Define and report on key KPIs (CPL, ROAS, SEO growth, CRM performance)
• Manage digital marketing agencies, tools, and budget
• Educate internal teams and stakeholders on digital performance and best practice

What We Offer

• A rare opportunity to build a digital function that drives real social impact
• Leadership role in a growing healthcare company with a strong mission
• Competitive salary, flexible work options
• Brisbane or Sydney Office Location
• Collaborative, innovative and values-led culture
• Supportive leadership team and strong cross-functional relationships

Who We Are

We are Sana Health Group. Our mission is to support people in moving toward a better future. We specialise in the prevention and treatment of addiction, mental health, and eating disorders. Our name is inspired by the Latin word for heal, hence our aim to assist in people's healing journey's.

Through our subsidiary businesses, and via the support of our centralised functions, we are able to provide education, treatment, and recovery in private, nurturing and high-quality environments. This is underpinned and supported by our values of Respect, Excellence, Integrity, and Hope.

How to Apply

To apply, please submit your up to day resume and a cover letter (no more than 1 page in length) telling us about your interest in the role and why we might be a fit for you.

Sana Health Group respects and honours Aboriginal and Torres Strait Islander Elders past, present and emerging. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on this land and commit to building a brighter future together.