Senior Copywriter (Social Media) - Spanish Speaking

Company Description

Founded over a century ago in 1901, we have a rich and colorful history of continuous improvement and innovation at Walgreens. From inventing the world’s first chocolate malted milkshake to the creation of one of the most popular and sophisticated mobile applications in retail shopping today, we have transformed ourselves into a leader within the retail and drug industry.

Walgreens, one of the nation’s largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc., a global leader in retail and wholesale pharmacy.

Job Description

Job Summary:

Responsible for creating, developing, and executing descriptive and effective copy for marketing vehicles including  circular, catalogs, collateral, brochures, direct mail, newspaper ads, magazine ads, in-store signs, emails, presentations, packaging, internal campaigns, and internal ad hoc requests.

Job Responsibilities:

• Creates, develops, and implements descriptive and effective copy for marketing vehicles including circular, catalogs, collateral, brochures, direct mail, newspaper ads, magazine ads, in-store signs, emails, presentations, packaging, internal campaigns, and internal ad hoc requests.
• Maintains knowledge of current copy standards and formats to consistently and effectively convey the company’s image and positioning within the marketplace.
• Collaborates with manager, designers, writers, and other marketing team members to ensure the appropriate concepts, themes, and messages are represented effectively and consistently for the business objective(s) and audience(s).
• Ensures assignments adhere to the approved brand and messaging guidelines to maintain our corporate identity.
• Communicates regularly with project management team to ensure assignments are completed on time.
• Attends meetings facilitated by business area or project initiator to understand the goals and objectives throughout the stages of a project.
• Presents assignments to business area managers/leaders and peers as needed.
• Leads the team’s more complex creative assignments and mentors other team members.

Qualifications

• Bachelor’s degree and at least 5 years of experience writing copy for marketing materials across a variety of media including collateral, catalogues, direct mail pieces, magazine ads and circular spots.
• Experience creating ad campaign concepts for various media.
• Knowledge of consumer, industry and competitive trends.
• Knowledge of brand identity guidelines and style guidelines to achieve consistent and effective messaging and corporate image in all marketing concepts.
• Experience presenting to and coordinating senior level meetings, including preparation of agendas and documents.
• Intermediate level skill in Microsoft Office 2003 or later: Word (for example: creating and modifying text styles, numbering and sorting lists, working with sections and columns, formatting tables, and using templates and using diagrams and drawing tools), Excel (for example: formatting text and borders of cells, working with workbooks and worksheets, using range names, referencing cells, sorting, and auto filtering) and PowerPoint  (for example: creating presentations, adding and removing slides, entering and formatting text, applying design templates, modifying masters, inserting graphics and objects, creating handouts).
• Willing to travel at least 10% of the time for business purposes (within state and out of state).

Preferred Qualifications :

• Bachelor’s degree in Marketing.
• Experience with InDesign.
• Experience in the indirect management of team members, including assisting in the development, training and assignment of work/projects to other members of a team.

Additional Information