Marketing Manager, Food & Nutrition North America

Marketing Manager, Food & Nutrition North America

Marketing Manager, Food & Nutrition North America

COMPANY BACKGROUND   
IMCD US is a leading global distribution partner and formulator of specialty chemicals and ingredients. An entrepreneurial group founded IMCD in 1995 in the Netherlands. Our vision to transform the distribution industry by continuously adding value to the supply chain through expertise and innovation, is what still drives us today.  

Today, we have operations in over 50 countries, where we successfully combine local knowledge with global expertise to obtain sustainable results. IMCD is a strong, innovative business partner and accelerator of solutions for suppliers and producers of consumer, industrial and durable goods in diverse business sectors. Our commercial excellence and solid operations structure facilitate healthy growth. 

Responsible for the North America marketing plan for the Food & Nutrition Business Group, this role is responsible for branding, marketing communications as well as digital marketing. Internal reputation building and content development are also a key part of the role. It furthermore includes the selection and support of marketing data sources to ensure understanding of consumer trends in food & nutrition markets.

Successful candidates will be responsible to:

Marketing/Technical Communications
Define marketing communications plans by region including budgets, aligned with the Global Marketing Plans
Implement IMCD branding within the IMCD brand guidelines, acting as the brand ambassador for our business
Provide business group presentation content & ensure ongoing consistency and alignment with strategy
Project leader for IMCD participation in key trade show events
Produce relevant marketing collateral
Provide relevant content for internal as well as external communication incl to the trade press, sponsorships and industry publications
Measure the effectiveness of communications tools including trade show
Key principal interactions: provide support on market trends
Provide relevant Technical marketing documents (Technical brochures, highlights, etc.)
Create regional content for IMCD CA and US website, in line with our marketing strategy, driving web traffic and SEO

Internal Communications
Develop and implement an internal communication plan to ensure consistent communication of marketing initiatives
Ensure strategy is communicated locally to the commercial team using internal communication platforms: Teams, SharePoint, etc.

Digital marketing/Technical Initiatives
Support the production of digital marketing/Technical campaigns – drive sales growth
Define digital marketing campaign handbook & guidelines to the country organizations
Support the roll out and implementation of digital marketing tools include: website, myimcd and SalesAssistant
Collaborate closely with the Technical Application team in developing and executing the annual Technical Marketing Curriculum
Report on marketing KPI’s, ensuring activities are closely linked to the sales pipeline

Marketing Systems/Marketing Data
Serve as the regional point of contact for market trend data analysis
Support, as needed, with customer Trend Innovation Presentations to communicate market trends relevant to driving our business
Ensure that market segmentation is accurately reflected in company systems
Analyze market data to define sales strategy into sub-markets of Bakery, Savoury, Beverage, and Nutrition
Develop content to support our marketing initiatives

Skills:
Excellent proofreading and editing skills. AP Style knowledge is a must
Effective and experienced B2C writer: internal releases, media alerts, ad copy, etc.
Direct experience managing trade shows and/or events
Thrives in a fast-paced environment and can multitask on a variety of different projects; handles competing priorities and pressures well
Phenomenal work ethics and resourcefulness
Proficiency in Adobe Creative Suite (particularly InDesign) and Microsoft Office applications (PowerPoint and Excel expert level)
Experience with SEO/SEM optimization, AdWords, Google Analytics, WordPress, etc.
Media relations experience i.e., building media lists and editorial calendars, identifying media opportunities, media pitching, etc.
Media buying and negotiations experience
Creative design experience
Excellent interpersonal and communications skills
Well-organized and detail oriented

Required Qualifications:
5-10 years of work experience in marketing/marketing communications in a world class organization, in food ingredients or a similar B2B environment
Strong trackrecord of marketing plan development, branding, communication planning, digital tools, and customer growth planning
Excellent understanding and familiarity with brand building and brand management
Proven track record in creating and executing successful e-mail marketing, Internet marketing, and direct marketing programs

Preferred Qualifications:
Degree in Food Science with Marketing & Communications experience
Experience in public relations and/or marketing roles

Competencies:
Business Acumen
Problem Solving/Analysis
Customer/Client Focus
Communication Proficiency
Teamwork Orientation

Supervisory Responsibility:
This position has no supervisory responsibility.

Work Environment
This job currently operates on a hybrid schedule rotating between in-office and remote work environments. This role routinely uses standard office equipment. 

Position Type/Expected Hours of Work
This is a full-time position, and the hours of work and days are Monday through Friday from 8 a.m. to 5 p.m., unless otherwise directed. Additional hours may be required as needed. 

Travel
Up to 30% of travel is expected for this position.

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

IMCD Offers 
If you want to make a real difference and work for a growing and expertise-driven company, then we’d love to hear from you. We’re looking for people who are experts in their field, be it technical, commercial, or managerial. By joining IMCD, you’ll be part of an entrepreneurial, fast-growing group of ambitious and like-minded professionals, where you’ll have the freedom to make your own mark. We are committed to delivering value and acting responsibly. As we grow, we keep our founders’ entrepreneurial spirit intact, creating a world of opportunity. As a truly international company, we have a presence in cities including Singapore, Melbourne, Milan, Cologne, Paris, Zurich, Los Angeles, São Paulo and Toronto. Our Group Office is in Rotterdam, the Netherlands and our shares are traded on the Amsterdam Euronext market, where we are part of the large cap AEX index.