Compensation: $65,000 - $80,000 annually + Benefits
Position Summary
At Uneekor, we are passionately committed to advancing the game of golf for players around the world, enhancing lives through authentic experiences that reflect our deep passion for golf. Our vision is to elevate every swing with unmatched precision, inspiring golfers of all skill levels to embrace their passion and reach new heights in performance and enjoyment. We’re here to build a vibrant community where golfers can share their love for the game with family and friends, creating memories that last a lifetime.
We are seeking an experienced and dynamic Digital Marketing Specialist to shape our online presence, from social media management and community building to integrated brand partnerships, PR events and influencer campaigns. You will have the ability to put our target audience at the heart of everything you do, tracking their journey of brand introduction and discovery, to consideration, purchase and onboarding. You will be organized, efficient and creative, with a passion for all things brand, marketing and digital, with a willingness to learn, collaborate and be a team player.
A love of golf will help, although it is not necessary. However, you will need a love of digital marketing, and room in your heart to discover, embrace and love golf going forward. Training will be provided!
Responsibilities:
· Create comprehensive digital campaigns, driving awareness, demand, consideration and trial.
· Coordinate our external agencies, briefing campaigns, collaborating with their teams and running projects, from inception to delivery, monitoring service levels and performance throughout.
· Spearhead all social media channel strategies, from content style, tone of voice and brand character, to content themes, ideas and events – all driving brand discovery, engagement and loyalty.
· Use Adobe Suite to create, resize and customize assets as needed for social posts and activities
· Monitor social media analytics, respond to comments/questions and recommend data-driven improvements to enhance engagement, performance and ROI.
· Use social media and marketing tools such as SocialPilot and MailChimp to create efficient workflows.
· Establish relationships with social media influencers and content creators, working on mutually beneficial projects and campaigns, driving brand awareness, engagement and following.
· Work with journalists and key publications to support launches and strategic campaigns, being the face of UNEEKOR, introducing our products, software and brand mission.
· Manage launch events and activities, liaising directly with journalists, influencers and agencies, creating hype, buzz and collaborations, securing coverage, recommendation and product accolades.
· Stay informed about industry trends, competitor activities, and emerging opportunities for strategic partnerships and collaborations.
· Establish key performance metrics to measure the success of activities, events and digital campaigns, providing actionable insights and recommendations for future optimization.
· Work closely with Marketing, Sales, Product, and other relevant teams to ensure seamless execution of campaigns and cross-functional alignment.
Qualifications:
· Bachelor’s degree in marketing, Business Administration, or related field.
· Proven experience in digital marketing and partnership management.
· Strong negotiation, communication, and interpersonal skills.
· Ability to think strategically and creatively, with a track record of driving successful partnerships.
· Analytical mindset with the ability to use data to make informed decisions.
· Excellent organizational and project management skills, with keen attention to detail.
· Proficiency in CRM and marketing automation tools.
· Familiarity with digital marketing trends and technologies.
· Demonstrated ability to work independently and collaboratively in a fast-paced environment.
· Flexibility to adapt to changing priorities and market dynamics.
Physical Demands/Environmental Factors
· While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
· Occasionally required to stand and walk.
· Must frequently lift and/or move up to 25 pounds.
· Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.
· Some travel required.
Application Process
To apply, please submit your resume, a cover letter detailing your marketing experience, and examples of past successful campaigns or projects. Applications will be reviewed on a rolling basis.
We are an equal opportunity employer and welcome applicants from all backgrounds to apply.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Uneekor Inc. is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.