Content Creator / Social Media Manager
Company: Toadfish, Bimini Bay Outfitters, and Tsunami Fishing
Location: Charleston, SC (NOT REMOTE)
About Our Companies:
Toadfish is an environmentally conscious lifestyle brand based in Charleston, South Carolina, with a branch now in Tampa, FL that houses Tsunami Fishing and Bimini Bay Outfitters. We are dedicated to creating innovative and sustainable products that contribute to healthier oceans and a cleaner planet. Our passion for marine conservation drives us to make a positive impact through our eco-friendly kitchenware, coastal apparel, fishing, and outdoor gear.
Position Overview:
We are seeking a highly motivated and creative Content Creator and Social Media Expert to join our team. This role combines content creation/editing and creativity, allowing you to engage our audience while visually communicating our brand identity. You will develop and execute a comprehensive social media strategy, create compelling content, and edit said content across various platforms.
Responsibilities:
- Shooting and Editing: You must know how to use a camera that isn’t your phone, how to properly shoot statics and videos and how to edit them professionally. Adobe app experience is highly preferred.
- Social Media Strategy: Develop and execute a comprehensive social media strategy that aligns with Toadfish's brand voice and business objectives across platforms, including Facebook, Instagram, and TikTok.
- Content Creation: Create visually appealing content, including photography, videos, and graphics for social media and other marketing channels.
- Graphic Design: Design on-brand visuals for digital advertisements, product packaging, email creation, brochures, and promotional materials, maintaining consistency in the Toadfish brand's visual identity.
- Video and Photography: Scheduling and managing content shoots and creating engaging videos and photos for both social media and marketing materials, ensuring high-quality on-brand production.
- Community Engagement: Build and nurture an online community by responding to comments and messages, fostering meaningful interactions, and encouraging user-generated content.
- Content Calendar: Plan and maintain a content calendar to ensure consistent posting and promotion of products, campaigns, and events.
- Collaboration: Work closely with the marketing team to conceptualize and execute creative design solutions that support overall marketing strategies.
- Stay Current: Keep up-to-date with social media trends, design trends, and emerging platforms to enhance Toadfish's digital and visual presence.
- Once a month, travel to Tampa Bay for Florida-based content
Qualifications:
- Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
- Outdoor Lifestyle and Fishing
- Proven experience as a Social Media Manager or Content Creator, with a strong portfolio showcasing a range of creative work.
- Proficiency in Adobe Creative Suite (Photoshop, Premiere, Illustrator, InDesign) and strong design skills.
- Solid understanding of various social media platforms and digital marketing strategies.
- Excellent attention to detail, time management skills, and the ability to work independently and collaboratively in a fast-paced environment.
- A passion for sustainability and environmental conservation is a plus.
Why Toadfish:
- Join a team committed to making a positive impact on our oceans.
- Work in a collaborative and inclusive environment.
- Opportunity to grow with a brand in the eco-conscious market.
- Competitive salary and benefits package.
- Enjoy the beautiful city of Charleston, SC.
If you are a creative individual with a passion for sustainability and marine conservation, we invite you to apply. Help us visually tell the story of Toadfish while driving engagement and growth for our innovative, eco-friendly products.
How to Apply:
Interested candidates should submit their resume, a cover letter detailing relevant experience and design philosophy, and a link to their portfolio through the Bamboo HR platform.
Toadfish is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.