Design and oversee all aspects of digital marketing including our marketing database, email, and display advertising campaigns
Manage our web properties and assist in developing campaign strategies to grow organic ranks.
Work with the design team for content & on page optimization.
Generating new ideas to enhance overall brand awareness and customer experiences.
Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
Drive traffic to company pages
Evaluate important metrics that affect our website traffic, service quotas, Identify the latest trends and technologies affecting our industry.
Participate in forming effective paid strategies.
Oversee accounts on search platforms (e.g. Google AdWords)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Maintain partnerships with PPC ad platforms and vendors.
Find ways to reduce risk of click fraud.
Keep abreast of PPC and SEM trends.
Requirements
Up-to-date on the latest trends and technologies in digital marketing.
Proficiency in Google Ads
Experience in optimizing landing pages and user funnels
Creative with a strategic mindset
Highly creative with excellent analytical abilities.
Outstanding communication and interpersonal skills.
In-depth knowledge of various social media platforms, best practices, and website analytics.Proven experience as a PPC Manager or Digital Marketing Specialist.
Experience in data analysis and reporting.
Knowledge of SEO and digital marketing concepts.
Familiarity with multiple platforms (e.g. AdWords, Facebook, Instagram, LinkedIn) is preferred.
Working knowledge of analytics tools (Google Analytics, WebTrends etc.)
Understanding of HTML and XML is a plus.
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong math skills.
BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.