Sr Digital Marketing Manager
TechHost Services
Full Time
Onsite
Gurgaon, Haryana, India
Marketing & Digital Media
Job Title: Sr. Digital Marketing Manager
Experience (years) - Min: 5 Years
Experience (years) – Max: 10 Years
Location : Udyog Vihar Phase 3, Gurgaon, Haryana
Education Qualification: BCA/MCA/BE/B. tech/Related Degree
Notice Period: Immediate to 15 Days
Must Have Skills:
Digital Marketing, Affiliate Marketing, Paid Advertising, Google and Meta Ads, Social Media Management
Good to Have:
Budget Management, Vendor Management
Key Responsibilities:
Digital Marketing Strategy: Develop, execute, and optimize comprehensive digital marketing strategies. Manage and oversee all digital marketing channels including websites, emails, social media, and online advertising campaigns.
Affiliate Marketing: Develop and manage affiliate marketing programs. Collaborate with affiliate partners to maximize ROI.
Paid Advertising: Plan and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Google and Meta Ads: Manage and optimize Google AdWords and Meta (Facebook/Instagram) ad campaigns. Perform keyword research and manage bidding strategies. Develop ad creatives and perform A/B testing to ensure maximum effectiveness.
Social Media Management: Develop social media strategies and manage all social media platforms. Create engaging content and campaigns tailored to each platform.
Budget Management: Develop and manage the marketing budget. Allocate budget to different digital channels and monitor expenses to ensure maximum ROI.
Vendor Management: Collaborate with external vendors and agencies to execute campaigns. Ensure all vendor deliverables are on time and within budget.
Creative Thinking: Bring fresh ideas and innovative thinking to all digital marketing efforts. Continuously seek out new digital marketing opportunities and trends.
Performance Analysis: Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Provide actionable insights and recommendations based on performance metrics.
Qualifications:
· Master's degree in marketing, Business, or a related field.
· 5+ years of experience in digital marketing, preferably with an agency background.
· Proven experience in developing and executing digital marketing campaigns.
· Strong knowledge of Google AdWords, Meta Ads (Facebook/Instagram), SEO, SEM, and affiliate marketing.
· Excellent understanding of digital marketing concepts and best practices.
· Strong analytical skills and data-driven thinking. Experience with budget management and vendor management.
· Creative mindset with a young and innovative approach to digital marketing. Excellent communication and interpersonal skills.
· Ability to work independently and as part of a team.