Product Marketing Manager, Software Solutions

  Position Summary-

The Product Marketing Manager (PMM) role within US Clinical Marketing team will be managing several software solutions developed for data management, infectious disease surveillance and lab workflow capabilities across bioMérieux’s market specialties, including Immunoassay, Molecular, and Microbiology instrumentation and analyzers.  The software offerings to be managed may include CLARION™,MYLA®, EPISEQ®, FIREWORKS, TRENDS, VILINK, and third-party vendors.

The PMM will report directly to the Associate Director, Integrated Solutions and will work closely to align tactics with an overarching software and services  marketing strategy. The PMM is the owner of software solutions, the product expert and market expert, with a clear understanding of market drivers, competitors, target market, campaigns and buyer/user personas. The PMM will be working alongside other team members to align and compliment software up-sell and cross-sell strategies.  Experience with Software-as-a-Service is a plus. 

The PMM will play a lead role in the development of marketing plans, messaging, demand generation; and holds primary responsibility for tactical execution in support of departmental software and services objectives.  This position requires collaboration and engagement with key cross-functional departments in bioMérieux, including sales, medical affairs, customer service, compliance, legal, communications, and market intelligence. This position will also require ownership of social media, email, and digital strategies from inception to launch, that are time-bound, and metric driven.

This position will require recruitment of and engagement with Key Opinion Leaders (KOLs)  in the industry, and being the point of contact with KOLs, as well as developing programs with KOLs to drive thought-leadership content and stories for the hospital from the lab to leadership.  Experience with infectious disease specialists is a plus. 

The PMM position is a hybrid remote and in-office position that will require up to 30% of travel, including trade show support, customer visits, and internal meetings.  Role will be based in either Salt Lake City, Utah or Durham, North Carolina.

Primary Duties-

Executes:

• Marketing tactics and B2B programs
• Sales, Field Support, and Marketing training
• Tradeshows and promotional events
• Scientific and clinical advisory board meetings

Develops with minimal supersvion:

• Brand objectives, strategies, and tactics
• Messaging strategy
• Sales tools
• Sales Programs
• Product collateral
• Pricing Strategy

Monitors and generatea actionable insights into:

• Competition
• Market trends
• Sales performance and trends in assigned business area
• Pricing effectiveness
• Customer behaviors, beliefs, and attitudes
• Market opportunities
• Effectiveness of marketing strategies and tactics
• Market research and business intelligence needs
• Clinical data gaps

Interfaces works closely with and or Manages:

• Customers
• Sales force & field employees
• Internal R&D, Manufacturing, Legal, Quality personnel
• KOLs
• Advertising agency
• 3rd party vendors
• Company executive management

Training and Education-

• Bachelor's degree in biological sciences, health science, medical technology, or business-related field
• At least 3 years of successful product marketing (in an associate manager or manager positions) experience with diagnostic or medical products, OR 3 years’ experience with  software such as clinical decision support, EHR/EMR or lab information systems

Experience-

• Working knowledge of marketing software to the field of infectious diseases, infection prevention,  clinical surveillance, or pharmacy
• Account-based marketing or multi-channel marketing practices
• Presenting technical information to audience with various levels of scientific experience.
• Microsoft Office; PowerPoint, Word and Excel, and contact management databases.
• Fluent in English.

Knowledge, Skills and Abilites-

• Knowledge of business intelligence/analytics tools or clinical decision support software
• Knowledge of molecular biology, microbiology, immunology, or clinical laboratory techniques is highly desired, but not a requirement.
• Knowledge of lab equipment and/or process is preferred, but not required.