Marketing Manager

Why Virginia Green?

We don't just grow green lawns at Virginia Green—we grow people, potential, and a powerful sense of pride. As one of the largest lawn care companies in the country, we offer an unparalleled advantage: we're large enough to invest in groundbreaking innovation, yet agile enough that your brilliant ideas won't just be heard, they’ll make a tangible, company-wide impact.

Here’s what truly sets us apart:

• 20 Years of Rock-Solid Success: We’re not new to this. Two decades of cultivating a loyal, fast-growing customer base means we’re built for enduring success, fueled by smart, sustainable growth strategies.
• Your Work Matters: Marketing isn't an afterthought here; your contributions directly shape and accelerate our company's growth. You'll have a real voice.
• Real Teamwork, Zero Bureaucracy: Forget the red tape. We champion true cross-functional collaboration with leadership, sales, and operations to bring your best ideas to life—fast.
• Customer-Obsessed, Team-Committed: Our reputation is built on delivering incredible service and results. That same dedication extends to how we support and value every single person on our team.
• Unlimited Career Cultivation: Want to sharpen your leadership? Test audacious new ideas? Blast forward in your career? We provide the freedom and support to make it happen.

Ready to plant your roots and grow with Virginia Green—professionally, creatively, and personally? This is your chance to be part of something truly special.

Primary Responsibilities

 The ideal candidate should be excited to dig in, figure things out, and make a measurable impact.

Strategic Leadership & Collaboration

• Partner with leadership to shape and execute marketing strategies that support company growth.
• Collaborate with Sales, Operations, and agency partners to identify needs, solve problems, and create effective campaigns.

Campaign Management & Content Oversight

• Lead planning and execution of marketing campaigns across multiple channels (digital, email, print, social).
• Oversee content strategy and ensure messaging is clear, consistent, and aligned with our brand voice.
• Work with internal team members and external partners to develop marketing materials that drive results.

Marketing Technology & Customer Journey Support

• Use marketing tools and CRM systems to build campaigns, manage customer journeys, and optimize performance.
• Support lifecycle marketing strategies, including engagement, retention, and win-back initiatives.

Data-Driven Decision Making

• Use performance data to inform marketing decisions, improve campaigns, and uncover growth opportunities.
• Track and report on key metrics; suggest new tests and ideas to improve conversion and customer experience.

Website & Digital Experience

• Work with the Content Marketing Specialist and outside agencies to maintain and evolve our company website and landing pages with support from internal and external resources.
• Ensure the digital experience reflects our brand and supports our marketing goals.

Team & Vendor Management

• Manage and coach a Content Marketing Specialist.
• Collaborate with creative and media agencies to execute integrated marketing programs.

Adaptability & Initiative

• Be a problem-solver and a self-starter who’s comfortable jumping into new tools, testing new ideas, and adjusting as needed.
• Stay curious, ask great questions, and look for ways to do things smarter, faster, and better.

 Required Qualifications / Attributes

•  Strong interpersonal skills, team player and ability to work effectively in a team environment.
• Strong project management, multitasking, and decision-making skills

•  Metrics-driven marketing mind with eye for creativity
•  Excellent verbal and written communication skills.
• Knowledge and understanding of Google Analytics, tagging, and how to track performance of marketing programs.
•  Attention to detail, copywriting skills, and an understanding of sales and marketing tactics and strategies.
• Ability to drive projects independently and meet commitments.
• Ability to coach and develop team members.
•  Proficient with Microsoft Office Suite or related software.

• Experience in a CRM or Marketing Automation (HubSpot, Marketo, Eloqua, etc.)

Education and Experience

• Bachelor’s degree or equivalent in marketing, business, or related field.
• 4+ years’ marketing experience including Brand and Content, digital/social media, communications.
• Demonstrated track record for providing exceptional customer service.

 Minimum Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to lift approximately 15-20 lbs.

*Virginia Green is committed to a diverse and inclusive workplace. All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability or other legally protected status.