Marketing Manager
Praxis S-10
Full Time
Onsite
Sarasota, Florida, United States
Marketing & Digital Media
Role:
The Marketing Manager is responsible for developing and implementing comprehensive marketing plans to generate leads, increase brand awareness, and ultimately drive revenue growth. This position requires a dynamic blend of strategic vision and hands-on execution, utilizing expertise to create effective marketing campaigns and initiatives. As the Marketing Manager, you will be the driving force behind our customer acquisition efforts.
COMPANY:
PRAXIS S-10 is a Success College for business owners. The company founders have an unparalleled track record of success – they know how to build businesses. They have been the founders, co-founders, or on the executive leadership team responsible for building 7 national companies. All of these companies are still thriving, and most are the industry leader.
COMPANY:
PRAXIS S-10 is a Success College for business owners. The company founders have an unparalleled track record of success – they know how to build businesses. They have been the founders, co-founders, or on the executive leadership team responsible for building 7 national companies. All of these companies are still thriving, and most are the industry leader.
RESPONSIBILITIES:
- Lead a fully scaled marketing plan from strategy to execution, including digital advertising, organic social media growth, SEO, client nurture, etc.
- Oversee day-to-day execution of marketing initiatives while collaborating with the sales team to continuously refine strategies and introduce innovative approaches as needed.
- Work closely with the Director of Sales to ensure accurate reporting, accurate forecasting, and alignment with organizational goals.
- Monitor, analyze and distribute key marketing performance metrics, including lead generation, conversion rates, customer acquisition costs, and ROI, to optimize marketing efforts.
- Manage the marketing budget, ensuring efficient allocation of resources for maximum impact.
- Generate and cultivate innovative ideas to enhance top-of-funnel lead generation.
- Formulate a comprehensive marketing plan for each quarter outlining content strategies, launch schedules, and essential submission deadlines to ensure effective campaign execution.
RESULTS:
- Attain a minimum monthly conversion rate of 10% for landing page and website traffic through continuous measurement, analysis and optimization of conversion tactics.
- Maintain a minimum ROAS of 4.5 on digital campaigns by consistently evaluating campaign effectiveness and adjusting strategies as needed.
- Generate a minimum of 500 leads per month by implementing targeted lead generation campaigns and optimizing lead capture processes.
- Expand the brand’s presence and acquisition efforts across multiple platforms such as Facebook, Instagram, Google, TikTok, YouTube, etc.
REQUIREMENTS:
- A minimum of 5 years of hands-on experience in diverse marketing roles.
- A robust understanding of digital marketing and digital media.
- Proven track record in optimizing marketing funnels.
- Proficiency in strategic ad-buying, analyzing marketing metrics, and skilled at budget management.
- Experience in copywriting or direct response marketing.
- Familiarity with selling digital products, services, marketing, or design services.
- Proficiency in effectively using HubSpot or similar marketing automation tools to guide data-driven decision-making.
Bonus Opportunity:
At PRAXIS S-10, we believe in rewarding exceptional performance. A bonus opportunity awaits those who prove their dedication and drive to succeed.
Compensation: $60,000.00 per year