Integrated Marketing Manager - Technology

Some of what you will do:

The Integrated Marketing Manager acts as the centrepoint of all external-facing marketing that supports the fast-growing Staples technology division. This role will be the key liaison for the merchant and service team, creating customer-first marketing strategies that increase brand affinity, customer loyalty and drive incremental traffic. Their role will play a critical function in the end-to-end marketing process, including annual planning, creating briefs, go-to-market programs, and post-campaign performance analysis.

Specifically, You Will:

• Develop annual campaign calendar for tech programs to drive overall business metrics.
• Translate marketing objectives and consumer insights into a communication strategy that considers customer mentality, seasonality and divisional goals.
• Create marketing program briefs and present briefs to the creative team and project managers. Get alignment across teams to ensure objectives, background and target audiences are understood.
• Participate in team meetings and take a leadership role in calendar reviews to ensure visibility to key dates, meeting requirements and budget updates. 
• Partner with technology merchant team (directors, managers and specialists) to understand quarterly and monthly priorities. Develop support plans for promotional activity, new launches and top brands.
• Clearly communicate campaign strategy, key audience segmentation and message prioritization to internal channel partners. Key teams include: email, website, flyer, store + signage, social, and paid media.
• Review go-to-market plans from channel partners and ensure level of support is in-line with forecast and strategic prioritization of the marketing program.
• Build omni-channel campaigns encompassing both paid, owned and earned tactics to support collaborative vendor and Staples’ priorities.
• Build and analyze reports to provide visibility into marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI.

Some of what you need:

• Post-secondary education with a focus in Marketing or Communications.
• Ability to manage large and multi-faceted projects and programs at one time.
• Ability to balance strategic thinking while executing highly detailed initiatives.
• Aptitude to process and optimize processes.
• 5-7 years prior experience in Marketing Strategy, Planning or Communications Role.
• Experience in retail, technology or CPG marketing is an asset. 

Some of what you will get:

• Associate discount
• Health and Dental benefits
• RRSP/DPSP
• Performance bonuses
• Learning & Development programs
• And more…

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