Influencer Marketing Manager (Wellness & Lifestyle)
Fashion TV India
Full Time
Onsite
Mumbai, Maharashtra, India
Marketing & Digital Media
Greetings from FASHION TV / FTV
Fashion TV is urgently hiring for Manager- Influencer Marketing (MUMBAI based candidates only)
World’s Largest Fashion Brand backed with most viewed, proven and stable high-end Luxury Fashion and Lifestyle Media House.
Location: Santacruz (W), Mumbai
Work From Office
Immediate Joiners required preferably
- Some Fashion TV Key Facts:
- 12 24 hrs dedicated Fashion & Lifestyle channels.
- 23 years of existence.
- UHD channel.
- Available on leading OTT platforms all over the world.
- 100 plus of new content every week.
- 2 Billion Viewers.
- 250 Cable Satellites.
- 193 Countries.
- 500 Million Households.
- 10 Million Public TV Sets in Public Places.
- 5M website hits per month.
- Fashion TV App gets 500K Subscribers & 35K installation per Month.
- Fashion TV You Tube Channel has 65M Views & was viewed for 90M minutes.
- 4.5M plus likes on Facebook & 12M views per week.
- 300K Followers on Instagram & 125k Organic Reach Per Month.
Responsibilities:
- Develop and execute influencer marketing strategies to meet brand objectives and goals.
- Identify and recruit influencers who align with the brand's values, target audience, and marketing objectives.
- Build and maintain relationships with influencers, negotiating contracts and agreements as needed.
- Collaborate with cross-functional teams including marketing, social media, PR, and creative to develop integrated influencer campaigns.
- Create compelling briefs and content guidelines for influencers, ensuring brand consistency and messaging alignment.
- Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
- Stay up-to-date with industry trends, best practices, and emerging platforms to continuously innovate influencer marketing strategies.
- Manage influencer partnerships, including payments, product gifting, and performance tracking.
- Ensure compliance with FTC guidelines and other relevant regulations governing influencer marketing.
- Assist in the development of influencer marketing budgets and forecasts.
Preferred candidates from Aesthetics, Salon, spa, Beauty, Lifestyle, Make up, Nail Studios, Gym (wellness) background only
Working days and timings- Mon to Fri (9.30am to 6.30pm)