Ecommerce Marketing Manager

Company Overview

Cotton Concepts (CC) is a leader in the manufacture of sustainable home textile products, specializing in recycled cotton, organic cotton, bamboo, linen, and hemp fibers. Certified by GRS, GOTS, and more, CC is headquartered in Coimbatore and boasts a unique business model that includes curating designs, product development, and manufacturing. With a dedicated team of 201-500 employees, Cotton Concepts is at the forefront of the Home Textiles industry.

Job Overview

Cotton Concepts is seeking a dynamic Ecommerce Marketing Manager to join our team in Coimbatore. This mid-level position requires 4 to 6 years of experience in ecommerce marketing, focusing on the home textiles industry. The successful candidate will drive our ecommerce strategy to enhance brand visibility and increase online sales.

Qualifications and Skills

• Minimum of 4 to 6 years of experience in ecommerce marketing, specifically within the home textiles or similar industry.
• Proven expertise in SEO optimization (Mandatory skill) to improve search engine rankings and online visibility.
• Proficiency in using email marketing platforms (Mandatory skill) to create and manage targeted marketing campaigns.
• Experience in social media advertising (Mandatory skill) to effectively engage and grow the customer base through strategic ads.
• Strong expertise in Google Analytics to track and analyze website traffic, user behavior, and conversion rates.
• Experience with PPC campaigns, utilizing pay-per-click strategies to drive online traffic and maximize ROI.
• Knowledge of content management systems to efficiently manage and optimize product content on ecommerce platforms.
• Proven skills in lead generation, with the ability to attract and convert new customers to enhance online sales.
• Demonstrated experience in managing an ecommerce marketing team, particularly within the towel manufacturing sector.

Roles and Responsibilities

• Develop and implement comprehensive ecommerce marketing strategies to boost sales and enhance brand visibility.
• Optimize website content and structure to improve search engine rankings and drive organic traffic.
• Design and execute effective email marketing campaigns to engage existing customers and attract new ones.
• Manage social media advertising campaigns to enhance customer engagement and brand awareness.
• Utilize Google Analytics to monitor and report on sales performance, customer behavior, and traffic patterns.
• Collaborate with the product development team to align marketing strategies with product offerings and design.
• Lead and mentor the ecommerce marketing team to ensure the execution of marketing plans and achieve set objectives.
• Develop and manage budget plans for ecommerce marketing initiatives, ensuring efficient resource allocation.