Digital Marketing Specialist - with International Exp

Job Title: Digital Marketing Specialist

Job Location: Pune

About:

Peppermint is a robotics company based out of Pune (INDIA). Started in 2019 at SINE IIT Bombay, Peppermint Robotics has grown into a leader in commercial cleaning robots, industrial material handling robot and has its operations across 6 countries. Peppermint Robotics has teams based out of its offices in Pune (INDIA), Dubai (UAE) and Austin (USA) and is looking to add leaders and builders to its HQ team at Pune (INDIA)

 Job Overview:

As a Digital Marketing Specialist, you will develop, implement, and optimize digital marketing strategies that drive brand awareness, lead generation, and customer engagement for our industrial cleaning robot product lines. This role requires both strategic thinking and hands-on execution across multiple digital channels.

Key Responsibilities:

·       Plan and execute digital marketing campaigns across channels including SEO/SEM, email, social media, and display advertising.

·       Manage and optimize the company website for performance, SEO, UX, and lead conversion.

·       Develop content strategies and work with designers, writers, and technical teams to create engaging content (blogs, videos, case studies, infographics, etc.) tailored to our industrial and B2B audience.

·       Monitor, analyse, and report on campaign performance using tools such as Google Analytics, HubSpot, or equivalent platforms.

·       Conduct keyword research and implement on-page/off-page SEO best practices.

·       Manage and grow the company’s social media presence (LinkedIn, YouTube, X, etc.).

·       Coordinate with sales teams to align marketing efforts with lead generation and conversion goals.

·       Support product launches, trade shows, and virtual events through digital promotion strategies.

·       Stay up-to-date with digital marketing trends, industrial automation technology, and competitor strategies.

Requirements:

·       Bachelor’s or master’s degree in Marketing, Communications, Digital Media, or a related field.

·       5+ years of experience in digital marketing, preferably in B2B or industrial/technology sectors

·       Proven experience with digital marketing platforms (Google Ads, LinkedIn Ads, Facebook Business Manager, HubSpot, etc.).

·       Strong understanding of SEO, content marketing, and performance tracking tools (Google Analytics, SEMrush, Ahrefs).

·       Excellent written and verbal communication skills.

·       Familiarity with CRM systems and marketing automation tools.

• Creative thinker with analytical skills and attention to detail.

Qualifications:

Education:

·       Bachelor’s or master’s degree in Marketing, Communications, Digital Media, or a related field. Professional certifications in Digital Marketing will be preferred

Experience:

• 3+ years of experience in a sales support, technical sales, or commercial operations role preferably in robotics, industrial automation, or capital equipment manufacturing.
• Experience supporting international sales teams or channel partners.

• Strong understanding of B2B sales processes, particularly in manufacturing or engineering-based sales cycles.
• Proficiency in CRM systems (e.g., Salesforce, Zoho, HubSpot) and Microsoft Office Suite.

Skills:

• Excellent communication, negotiation, and interpersonal skills.
• Proficient in Microsoft Office Suite.
• Strong organizational and time management skills.
• High level of confidentiality and professionalism.
• Ability to work independently and as part of a team.

Personal Attributes:

• Detail-oriented and highly organized.
• Proactive & Results-driven.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Will be Reporting to:

Chief Executive Officer

Working with teams based out of:

India, USA, Europe, Middle East, Africa, APAC.

 Work Culture:

 We are a process and innovation-oriented team, with domain experts working together to build world class robots and technologies. We care for intent, attitude and collaboration over just results and work.

·        Our culture stands for trust, authenticity, clear communication, first principles thinking and emphasis to “ask” anything! We care deeply for every team member’s career and personal journey and the culture which propels it forwards. We do expect you to explore the underlying purpose and mission at helm @ Peppermint Robotics which drives us onwards and forwards!

 Next Steps:

 If this role aligns with your personal career plans, please write to us with you resume / profile to