Digital Marketing Manager - Building Materials /uPVC, Alumnium Doors, Windows
The Search House
Onsite
Ludhiana, Punjab, India
Marketing & Digital Media
Job Description:
The Digital Marketing Manager is responsible for developing and implementing digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. They will oversee the planning, execution, and optimization of digital campaigns across various channels. The Digital Marketing Manager will manage a team of digital marketers, collaborate with cross-functional teams, and stay updated on industry trends to ensure effective and successful digital marketing initiatives.
Key Responsibilities:
Company Profile :
Our Client is a group of companies, with over two decades of experience, was established in 1987 as a timber fenestration provider and since then the company had consistently excelled in catering to major projects pan-India & Overseas. They are manufacturing and marketing a wide range of high-quality German technology uPVC Doors and Windows as well as a premium range of weatherproof outdoor furniture, pool loungers, designer planters, and swings in collaboration with the world’s best German Company. The brand has been a benchmark in quality and customer service in the furniture sector. The USP of the brand is global standards, UV stability, and color fasting. The Group is a market leader in innovative architectural solutions by providing high performance and reliable products through leading architects, developers, furniture stores & delight our customers.
The Digital Marketing Manager is responsible for developing and implementing digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. They will oversee the planning, execution, and optimization of digital campaigns across various channels. The Digital Marketing Manager will manage a team of digital marketers, collaborate with cross-functional teams, and stay updated on industry trends to ensure effective and successful digital marketing initiatives.
Key Responsibilities:
- Develop and implement digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
- Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.
- Set campaign objectives, target audience, and key performance indicators (KPIs) in collaboration with the marketing team.
- Manage and mentor a team of digital marketers, providing guidance, support, and performance feedback.
- Monitor and analyze campaign performance metrics, such as website traffic, engagement, conversion rates, and ROI, and provide regular reports to management.
- Optimize digital assets, including websites, landing pages, social media profiles, and ad creatives, to improve user experience and drive conversions.
- Stay updated on digital marketing trends, emerging technologies, and industry best practices, and incorporate them into the digital marketing strategy.
- Collaborate with cross-functional teams, including creative, content, and development, to ensure cohesive and impactful digital marketing campaigns.
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field (Master's degree preferred).
- 5+ years of experience in digital marketing, with a focus on managing and executing digital campaigns.
- Proven experience in developing and implementing successful digital marketing strategies.
- Strong knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, social media, email marketing, and analytics platforms.
- Solid understanding of digital marketing principles, strategies, and best practices.
- Excellent leadership and people management skills, with the ability to mentor and motivate a team.
- Strong analytical skills and data-driven mindset to measure and optimize campaign performance. Excellent communication and interpersonal skills to collaborate with cross-functional teams. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Creative thinking and problem-solving abilities to drive innovative digital marketing initiatives. Up-to-date with the latest digital marketing trends, platforms, and technologies
Company Profile :
Our Client is a group of companies, with over two decades of experience, was established in 1987 as a timber fenestration provider and since then the company had consistently excelled in catering to major projects pan-India & Overseas. They are manufacturing and marketing a wide range of high-quality German technology uPVC Doors and Windows as well as a premium range of weatherproof outdoor furniture, pool loungers, designer planters, and swings in collaboration with the world’s best German Company. The brand has been a benchmark in quality and customer service in the furniture sector. The USP of the brand is global standards, UV stability, and color fasting. The Group is a market leader in innovative architectural solutions by providing high performance and reliable products through leading architects, developers, furniture stores & delight our customers.