Digital Marketing Manager
Eduonix Learning Solutions
Full Time
Onsite
Navi Mumbai, Maharashtra, India
Marketing & Digital Media
JOB ROLE:
As the Digital Marketing Manager at Eduonix, you'll lead efforts to enhance brand visibility, engage our audience, and drive conversions through strategic digital marketing initiatives.
RESPONSIBILITIES:
· Plan and execute all digital marketing, including SEO, SEM/SMM, E-Mail, Influencer and Affiliate campaigns.
· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
· Solid knowledge of website analytics tools.
· Manage PPC campaigns effectively, including keyword research, ad creation, bid management, and performance tracking.
· Monitor the performance of your PPC campaigns using key metrics such as click-through rate (CTR), conversion rate (CVR), cost per click (CPC), and return on ad spend (ROAS).
· Identify trends and insights, and optimize spend and performance based on the insights.
· Experience in setting up and optimizing Google Adwords campaigns.
· Strong analytical skills and data-driven thinking.
ATTRIBUTES:
· Expertise in managing digital marketing budgets efficiently, optimizing spending to achieve maximum ROI and meet revenue targets
· Familiarity with artificial intelligence (AI) tools and platforms used in digital marketing.
· Proven track record in driving revenue growth through digital marketing initiatives, demonstrating the ability to translate strategy into tangible business results.
· Proficiency in data analysis and interpretation, utilizing tools and metrics to derive actionable insights.
QUALIFICATION & EXPERIENCE:
· Bachelor's Degree in Marketing, Communications, Business Administration, or any related field.
· Candidates should possess a minimum of 5 years to 8 years of relevant experience in digital marketing roles
· Minimum 4 years of experience in PPC (SEM/SMM) is mandatory.
· Experience in Influencer Marketing, Affiliate Marketing is preferred.