Digital Marketer/Social Media Marketer/Content Marketing/Graphic Designer
Navi Mumbai, MH
Job Description:
Overview:
The Digital Marketer plays a crucial role in driving the online brand presence and engagement. This position is integral to the overall marketing strategy by leveraging digital platforms to reach and interact with the target audience effectively.
Key Responsibilities:
Develop and implement digital marketing strategies and campaigns
Manage social media platforms and create engaging content
Analyze website traffic and social media engagement metrics
Create and execute email marketing campaigns
Optimize content for search engines (SEO)
Design and publish digital ads and banners
Identify trends and insights to optimize performance
Collaborate with internal teams to create landing pages and optimize user experience
Monitor and improve online reputation and presence
Produce engaging graphics and visual content for various digital platforms
Stay up-to-date with digital technology trends and best practices
Report on digital marketing campaign performance
Contribute to the overall marketing strategy and goals
Manage and maintain the company's website
Produce and publish content for the company's blog and social media channels
Required Qualifications:
Bachelor's degree in Marketing, Communications, or related field
Proven work experience in digital marketing or similar role
Demonstrable experience in managing social media platforms and creating engaging content
Knowledge of web analytics tools (e.g., Google Analytics, Facebook Insights)
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
Experience in optimizing content for search engines (SEO)
Proficiency in email marketing platforms and automation tools
Understanding of digital advertising platforms and best practices
Strong written and verbal communication skills
Ability to multitask and manage multiple projects simultaneously
Excellent attention to detail and organizational skills
Creativity and innovation in content creation
Ability to analyze data and make data-driven decisions
Knowledge of website management and content management systems (CMS)
Understanding of branding and digital design principles