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Job Purpose:
Join Us in Inspiring an Active Outdoor Life
At Tecnica Group, every role—whether on the mountain, in the warehouse, or behind a desk—plays a part in our vision: to inspire an active, outdoor life through incredible products and experiences. We’re thrilled you're exploring the opportunity to join our team of passionate, driven individuals who believe in the power of movement, adventure, and continuous growth.
With over 60 years in business and a global family of brands—Tecnica, Blizzard, Nordica, Rollerblade, Lowa, and Moon Boot—we're proud of our roots and excited about our future. Tecnica Group North America has about 100 team members across our U.S. and Canadian offices, all part of a worldwide team 3,400+ strong.
We’re not just a workplace—we’re a community that supports wellness, embraces curiosity, and values people from all walks of life. Our leaders are committed to helping you grow—professionally and personally—because we know that when you thrive, we all move forward.
We offer outstanding benefits including comprehensive health coverage, paid time off (including time to volunteer), generous 401k matching, ski pass contributions, fitness perks, and discounts on our top-tier gear—because we truly want you to live the lifestyle we help create.
Job Purpose:
The Content Marketing Manager plays a critical role in executing Nordica’s content strategy and storytelling with an emphasis on tactical and foundational asset management to support retail and brand initiatives. This role is responsible for creating, organizing, and distributing digital assets—ensuring that retail partners and internal teams have timely, accurate, and on-brand content for product launches, campaigns, and seasonal sell-in and sell-out periods. The Content Marketing Manager collaborates closely with marketing, product, and sales to ensure content aligns with business objectives and drives measurable results. Additionally, they oversee the development and coordination of promotional merchandise to enhance brand visibility. Success in this role requires strong creative skills, a high level of organization, and a deep understanding of user interests.
Duties and Responsibilities:
Content
- Capture and collect digital content for use by Nordica Brand and partners.
- Responsible for the production of domestic video content needs such as educational, product, social media content, advertising, etc.
- Responsible for the creation of assets to support sell in and sell out initiatives as requested by the sales and marketing team.
- Design effective advertising assets for both print and digital use
- Identifies content needs and collects and/or executes photo/video shoots to ensure sufficient content is available for all marketing activities
- Create custom POP for shops that improves in store branding and awareness
- Creation of visual assets for web portals, including banners, icons, backdrops, etc.
- Provide key accounts with custom imagery requests
- Work with product manager to create text rich imagery for product technology explainers
- Work closely with headquarters to ensure global creative is in line with US needs whenever possible
- Create and coordinate production of USA sales & marketing materials (NuORDER/ catalogs/ pricelists/ sales books).
- Responsible for the creative buildout of all email marketing campaigns with guidance and support from Marketing & Communications Specialist.
- Assist North American Marketing manager with the building and initiation of marketing content calendar
Asset Management
- Manage the digital asset bank on B2B, Salsify, and Cloud Drive. Distribute to media outlets when requested
- Establish and maintain a digital asset bank of action, lifestyle, and product imagery that properly aligns with B/T’s visual identity.
- Work with headquarters to collect and filter global photography that best represents the visual identity of Nordica.
- Work closely with Outside Social Media Agency to maintain a robust asset bank for use on social media channels.
- Work with web agency to ensure visual identity is in line with the US market.
Marketing
- Design and develop Nordica’s annual SWAG / Promotional items for reps annually with support from Marketing Manager.
- Support planning, logistics, and details of annual sales meetings with guidance of Marketing Manager.
Experience/Capabilities:
- Bachelor’s degree in business, Marketing, Film, or Design.
- High Level Adobe Suite experience (Photoshop, Illustrator, In Design, Light Room, After Effects, Premiere)
- Mandatory 3-5 years of photo, video and editing experience
- Microsoft Office/iWork experience (excel, word, keynote)
- Practical knowledge and experience with e-commerce digital platforms
- High level of organization, and time management skills
- Clear and persuasive written and verbal communication skills
- Strong understanding of the alpine skiing community
- Knowledge of retail sales & operations
Other Skills:
- Highly collaborative- proactively works with others to achieve common goals; decisive in decision making
- Approachable, team player with the confidence to take the lead
- Creative energy and willingness to think outside the box; actively identifies areas for improvement and innovation
- Demonstrates curiosity by asking questions seeking ways to continuously learn and evolve.
- Ability to thrive in a dynamic environment; willing to do what it takes to get the job done
- Demonstrates accountability for actions and delivers on commitments
Physical Requirements:
- Physically demanding
- Lifting heavy objects
- Required to stand for long periods of time
- Extended periods of time outdoors
- Ability to travel throughout the year domestically and abroad with business travel that can last 7-10 days in duration.
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