Brand and Social Media Manager

The Brand and Social Media Manager will be responsible for developing and maintaining a strong brand identity, creating engaging content, and managing our online presence across various social media platforms. This role requires a strategic thinker who can drive brand awareness, engage with our audience, and ensure consistent messaging across all digital and printed materials.

Key Responsibilities:

●       Develop and maintain a cohesive brand identity, including logo usage, tone of voice, and visual aesthetics.

●       Create a comprehensive style guide for all digital and printed materials to ensure brand consistency.

●       Manage and execute content strategies across LinkedIn, Instagram, and TikTok.

●       Develop and schedule regular social media posts, ensuring content aligns with brand messaging and business objectives.

●       Monitor, engage, and respond to comments, messages, and questions across social media channels.

●       Collaborate with internal teams to create promotional materials, campaigns, and marketing initiatives.

●       Analyze social media metrics and trends to optimize content and engagement strategies.

●       Stay up to date with industry trends and emerging social media platforms to keep our brand relevant and innovative.

●       Work with graphic designers, photographers, and videographers to create high-quality visuals and video content.

●       Coordinate brand collaborations to enhance brand reach.

●       Coordinate with the digital advertising department to ensure that all ad campaigns align with brand guidelines and social media approach.

●       Ensure brand alignment across all corporate events, sponsorships, and community engagements.

Qualifications & Skills:

●       Experience in brand management, social media strategy, and digital marketing.

●       Strong understanding of social media platforms, trends, and analytics tools.

●       Excellent written and verbal communication skills.

●       Creative mindset with the ability to develop engaging content.

●       Experience using social media management and content scheduling tools.

●       Strong project management skills and ability to meet deadlines.

●       Ability to work collaboratively with different teams and external partners.

●       Graphic design and basic video editing skills are a plus.

Work Environment:

●       This role requires in-office presence at our corporate headquarters.

●       Occasional travel may be required for events, content creation, or brand activations.

$30 - $45 Hourly. Working 15 - 30 hours a week.