WHO WE ARE:
24 Hour Home Care is a trusted in-home care company committed to making a positive impact in people's lives every day. For more than 15 years, it has delivered high-quality and personalized caregiving services to people of all ages and individuals with developmental and intellectual disabilities. Today, it provides caregiving services to more than 16,000 clients and employs more than 16,000 caregivers. By putting people first, striving for excellence, and investing in purposeful innovation, 24 Hour Home Care redefines what it means to care. Learn more at www.24hrcares.com.
WHO YOU ARE:
You are a passionate and performance-driven team player, eager to take on a key role in our company’s growth. You embody Team 24’s Care & Compete Principles and Competencies:
In the spirit of Own(ing) It With Courage, we encourage you to check out our Glassdoor Page to learn more about 24 Hour Home Care and to leave a review about your experience: 24 Hour Home Care: Glassdoor Page
Sound interesting? Read on for more details!
THE ROLE:
The B2B Marketing Manager is responsible for executing multi-channel marketing operations that drive referral volume, pipeline growth, and brand awareness across 24 Hour Home Care’s Community Supports division. This role supports campaign development and deployment across email, social media, events, print, and digital channels, with a focus on B2B marketing (90%) and limited B2C efforts (10%). The ideal candidate is execution-focused, highly collaborative, and comfortable working across teams to manage timelines, assets, vendors, and results.
Primary Responsibilities:
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Launch and manage integrated B2B campaigns in Salesforce Marketing Cloud, including audience segmentation, email workflows, and ROI reporting.
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Maintain social media and blog content calendars to promote programs and drive referrals.
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Analyze campaign results, maintain dashboards, and share insights with sales and leadership.
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Partner with Sales, Operations, and Account Management to align messaging and support field activation.
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Develop collateral, nurture content, case studies, and pitch decks for sales enablement.
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Manage agency relationships and budgets related to design, print, and promotional items.
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Plan and execute webinars, trade shows, and conference participation to generate leads.
This is a hybrid position, coming into the El Segundo office 1x per week.
WHAT YOU BRING TO THE TABLE:
Skills:
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Minimum 3 years of experience in B2B marketing, with knowledge of B2C campaign tactics
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Strong ability to execute end-to-end marketing campaigns across multiple channels
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Proficient in Salesforce Marketing Cloud or similar email automation platform
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Excellent cross-functional communication and project management skills
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Strong analytical skills and ability to derive insights from performance data
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Experience managing external vendors and creative agencies
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Familiarity with social media management, blog publishing, and content creation
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Comfortable working in a fast-paced, deadline-driven environment
Qualifications:
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Bachelor’s degree in Marketing, Business, Communications, or related field preferred
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5+ years of overall marketing experience; healthcare or human services experience a plus
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Proven track record of supporting ABM or referral-driven B2B marketing strategies
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Experience in building marketing dashboards and campaign reporting
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Exposure to content writing, visual asset development, and digital engagement strategies
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Working knowledge of Adobe Creative Suite or web design tools is a plus
WHAT WE BRING TO THE TABLE:
24 Hour Home Care is an Equal Opportunity Employer that is proud of its culture of diversity and inclusion. Individuals seeking employment are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. Additionally, 24 Hour Home Care will consider qualified candidates with criminal histories in a manner consistent with the law.
Qualified applicants with criminal history will be considered for employment in accordance with California Fair Chance Act and the Los Angeles County Fair Chance Ordinance for Employers, ensuring individuals with criminal history have fair and equitable access to opportunities for gainful employment in the unincorporated areas of LA County.
Upon review, should criminal history have a direct, adverse, and negative relationship, 24 Hour Home Care will conduct an Individualized Assessment and provide a Preliminary Notice of Adverse Action; specifying the laws or regulations that impose such restrictions. At which point, 24 Hour Home Care will review the prospective hire’s written response and mitigating circumstances before making a final decision. Should withdrawal of a conditional offer of employment be determined, 24 Hour Home Care will provide a copy of the Second Individualized Assessment.
Individuals have the right to reach out to the LA County Department of Business and Consumer Affairs to file a complaint or if you require additional information.
- By Email: info@dcba.lacounty.gov
- By Web: https://dcba.lacounty.gov/contact-us/
- By Phone: (800) 593-8222
For California applicants: by applying for this position, you acknowledge and consent to the collection, use, and disclosure of your personal information in accordance with our privacy policy and the California Consumer Privacy Act (CCPA).